Audi S3 Photoshoot - BTS

The Story

The Audi S3 photoshoot was a project I’ve been meaning to execute for a long time. It is based around my good friend James who suffers from Type 2A Muscular Dystrophy Limb Girdle, a progressive muscle wasting disease which predominantly affects the shoulder and hip muscles. Despite this, he isn’t afraid of a little bit of speed…

I began by exploring previous projects highlighting peoples disabilities and how they overcome them. I also conducted some research into the car itself, finding its best angles and details that interested me.

When it came to the shoot, we played it by ear. It’s all very well location scouting and doing area research but sometimes when it comes to the day things don’t go according to plan. However, with the aid of some local knowledge from James we were able to find some incredible locations to create the imagery. 

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Creating movement

One thing I feel that is consistent in my work is the sense of movement and direction. Unfortunately we didn’t have a tracking car on this shoot, which does make life a lot easier. However I worked out a different way of imitating that look. If you zoom out quickly on a lens (in this case i used the Nikon 18-35mm) you can imitate the look of a tracking shot.

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The tools

For this shoot I used my trusty Nikon D610 which has served me well over the years. It can shoot 6fps which is plenty for me, especially when you’ve got the knack for tracking and panning. I used two lenses; the Sigma 85mm f/1.4 Art and the Nikon 18-35mm f/3.4-4.5. The 18-35mm might not be the best lens in the world but it performed excellently on this shoot. I shot the majority of the images between f/8 and f/11 on both lenses. The Sigma 85mm never ceases to amaze me at just how sharp it is.

The film was shot on a Panasonic GH5.

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The purpose

These images and the accompanying film are to highlight the importance of self belief. James is one the most upbeat and funny people I’ve worked with, who doesn’t let his disability hold him back. His energy and determination throughout the shoot was amazing, so hats off to him. I thoroughly enjoyed creating this imagery and I hope you have enjoyed viewing it. Please find the link to the video below.